So even if you know what to Tweet , you might not get optimum visibility for your Tweets without the right hashtags. This guide will explain how and why Twitter hashtags matter for your brand, how to find popular and relevant hashtags and when to use them for marketing.
Hashtags are a combination of keywords or phrases preceded by the symbol, excluding any spaces or punctuations. Hashtags help group Tweets and conversations around a similar topic so people can easily find and follow what interests them.
So when someone clicks on or searches a specific hashtag, they will be able to find all the profiles and public posts that use that hashtag.
For instance, if I search for homecooking, I can see plenty of posts of home-cooked meals. Hashtags essentially make your content searchable and grouped into relevant topics. By using hashtags to join in on subjects like industry discussion or Twitter trends , it will appear when people search that hashtag. You can become visible to a wider audience outside your following and boost the discoverability and reach of your content.
Engaging with trending Twitter hashtags could also help you attract a highly relevant audience that is interested in what you have to say. Some might discover your products through these hashtags, while others might start following your brand. One reliable source of Twitter hashtag ideas are the regularly occurring hashtag holidays that frequently enter the ranks of the top Twitter hashtags when the occur. While jumping in on popular hashtags and conversations is recommended, be sure that you fully understand the meaning of a given hashtag and vet its relevance to your brand voice and identity before firing off a Tweet.
Just as brands have found themselves co-opted by groups looking to distort their message , hashtags used in evolving trends can quickly take on additional, unexpected connotations. Besides knowing when to use Twitter hashtags, you need to find which hashtags are popular. One way to do that is with a hashtag tracking tool like we offer at Sprout Social, but here are three other ways to find valuable Twitter hashtags:. Twitter comes with a native search feature that lets you keep up with the latest hashtags.
From your Twitter dashboard, click on the Explore tab. You can also find a list of popular topics and hashtags personalized according to your interests. And you can check out the most popular topics in different categories such as sports and entertainment. Ultimately, since these are the top trends across a wide audience, it can be hard to hone in on the specifics that your brand audience may be interested in. The Twitter Trends Report lets you view topics and track hashtags that people use frequently when mentioning your brand.
You can even get comprehensive hashtag analytics for each of the hashtags that are mentioned in the Trends Report including frequency by day, or by people and brands mentioning or talking about you. Using social listening tools helps you hone in on the specific conversation your brand audience is having. For example, a bakery chain might have some cute photos to share on NationalPetDay, but they can actually drive audience awareness, product discovery and conversion with eye-catching and appetite-tempting images on NationalDonutDay.
According to our data 4 hashtags got us the most Impressions — Don't miss an experiment! New experiments and exclusive content straight to your inbox. By using this website, you automatically accept that we use cookies to improve your experience. For more information, refer to section 3 of our privacy policy here. I understand. They help users navigate their way to a final destination…AKA content they want to see.
Using them will help users navigate their way to your content. So, what do you need to know for successfully using hashtags on Twitter? This is what you need to know:. To find relevant hashtags, take some time to do a little research.
Pay attention to which hashtags other people in your industry are using. Search the topics you tweet about and see which hashtags are being used during those discussions. Try to come up with a list of hashtags and save them to refer to later. Some hashtags are so popular that if you use them, your tweet will get buried in a matter of minutes.
In the graphic above, you can see the following stats via Buffer :. This means that you want to stick with just one or two hashtags for your tweets. Just one hashtag being ideal. Doing this allows you to save space instead of taking up valuable characters by adding hashtags at the end.
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